DAY 1| WEDNESDAY 3RD DECEMBER, 2025
8:00am - 9:00am Registration & Networking
9:00am - 9:15am Chairperson Introduction & Opening Remarks
9:15am - 9:45am Keynote Speaker's Address
9:45am - 10:30am Session 1 - Workshop: Data-driven insights and analytics: understanding customer behaviour, tracking campaign performance, and making informed decisions to optimise marketing strategies
10:30am - 11:00am Networking Refreshment Break
11:00am - 12:00pm Session 2 - Panel Discussion: Improving customer relationship management systems to enhance customer experience and retention
• In-built trust: keeping up with ethical customer acquisition and retention techniques through customisation
• Maximising Customer Lifetime Value: Strategies for Sustained B2B Growth
• Aligning marketing and customer success teams to reduce churn and increase upsell/ cross-sell opportunities
• Strategies for engaging buyers at every stage of a prolonged journey
• Implementing CLM frameworks to drive long-term engagement and revenue
12:00pm - 1:00pm Session 3 - Panel Discussion: Amplifying B2B marketing: Third-party B2B marketing campaign partners
• Market entry strategies for Global Businesses
• Blending Influencer and Performance Marketing Methods
• Preparing and executing effective Cross-channel campaigns
• Understanding regional consumer behavior and tailoring marketing messages for various consumer segments
• Turning signals to strategy: designing strategies for customer journeys
• Intent-driven marketing: insights, sensing audience motivation and next move
1:00pm - 2:00pm Networking Lunch Break
2:00pm - 2:30pm Session 4 - Case Study: Global businesses, local connectivity; marketing infrastructure partners
-
Minimising costs and collaborating with channel partners to reach a broader audience
2:30pm - 3:15pm Session 5 - Workshop: Strategies for data integration and unification towards a single source of truth for business decisions
3:15pm - 3:30pm Networking Refreshment Break
3:30pm - 4:30pm Session 6 – Panel Discussion: Operational excellence in B2B marketing: Balancing Capex and Opex for optimal results