DAY 2 | THURSDAY 4TH DECEMBER, 2025
8:00am - 9:30am Registration & Networking Breakfast
9:30am - 9:45am Opening Remarks & DAY 1 Recap
9:45am - 10:30am Session 7- Workshop: AI led B2B marketing: Fostering growth while maintaining a competitive edge in the market
10:30am - 11:30am Session 8 - Panel Discussion: Personalisation and hyper-personalisation in B2B marketing: The power of tailored customer engagements
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Understanding Account-Based Marketing (ABM) expansion
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Leveraging predictive analytics to anticipate client needs and tailor marketing approaches
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Enhancing user engagement for real-time transactions
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Advanced attribution: key strategies and indicators for market growth
11:30am - 12:30pm Networking Lunch Break
12:30pm - 1:30pm Session 9 - Panel Discussion: Ethical and secure data sharing: Partnerships, collaborations, and strategic alliances to boost database
• Clicks vs. Connections: Is Data Addiction Hindering Authentic B2B Engagement?
• Maximising Revenue Potential through Lead Forensics
• Ensuring Data Collaboration while protecting consumer Information
1:30pm - 2.30pm Session 10 - Panel Discussion: Harmonising B2B sales and marketing goals: Enhancing lead generation and conversion efforts
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Understanding audience motivation to achieve significant marketing outcomes
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Enhancing relevant customer interaction: self-optimising technologies
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Driving engagement and building trust with the target audience: Insights for high-quality, valuable content for businesses
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Streamline operations, improve personalisation, and maximise results for growth
2:30pm - 3:00pm Networking Refreshment Break
3:00pm - 3:30pm Session 11 - Case Study: B2B marketing technologies and digital transformation
3:30pm - 4:15pm Session 12 - Workshop: Wild Cards Beyond 2025: Emerging trends in B2B marketing and data accountability